hyper-local campaigns
Support local resellersand boost local customer reach
We advance the relationship between brands and their local partners by guaranteeing local customer reach.
Join our mission & benefit from it
We empower local retailers and flourish high streets
We encourage consumers to shop locally. That's how we support local entrepreneurs. In doing so, we preserve the quality of community in cities and villages.
Hyper-local is more effective
Hyper-local campaigns are more effective than national campaigns because you only reach consumers in the vicinity of a point of sale.
Hyper-local is more efficient
Hyper-local campaigns are cheaper than less targeted (inter)national campaigns, because there is less competition and less marketing waste.
Hyper-local is more personal
Hyper-local marketing is more personal because the local retailer, who is locally known and trusted, publishes the paid social ad or organic timeline post.
Hyper-local is an extra channel
Hyper-local marketing offers you an additional channel to spread your branded message. It aligns with your omni-channel marcom strategy.
Guaranteed reach (+100%)
Before we start our campaign, you determine how many end-consumers, in your desired target audience, must interact with your ads and posts. We guarantee you, in writing, we will meet this target. So up front, you get to decide whether one-million or ten-million end-consumers would satisfy your need.
Validated Leads
We build a personalized campaign-landing page for every retailer. End-consumers can leave their details behind and/or download a voucher. We can list how many (and which) end-consumers have shown interest in your products or services per shop. We can even track in-store buys, with a little assistance and data from your shop.
Engaged end-consumers (+15%)
Your participating shops may expect a spike in engagement. And that means an increase in active interactions with your brands' content. Expect to get much more (video)views, likes, and followers for your retailers' content and pages.
Widespread publications (90%)
We publish - for you - your organic free posts and paid social ads on the Facebook and Instagram pages of your shops. You know for sure your content is shared, published, and reaches the public via the social channels of your retailers.
Proof of Effectiveness
What can you expect from us?
We prove you hyper-local campaigning is effective!
When working with us, we guarantee you the number of unique end-consumers that we will reach for you during the campaign on Social Media. And after the campaign, we will give you and your retailers a detailed dashboard about the effectiveness of the content and the campaign.
Interested? Get your free demo now
Effective, efficient and easy marketing or advertising campaigns
Proof of effectiveness
What can you expect from us?
We prove you hyper-local campaigning is effective!When working with us, we guarantee you the number of unique end-consumers that we will reach for you during the campaign on Social Media. And after the campaign, we will give you and your retailers a detailed dashboard about the effectiveness of the content and the campaign.
Guaranteed reach (+100%)
Before we start our campaign, you determine how many end-consumers, in your desired target audience, must interact with your ads and posts. We guarantee you, in writing, we will meet this target. So up front, you get to decide whether one-million or ten-million end-consumers would satisfy your need.
Validated Leads
We build a personalized campaign-landing page for every retailer. End-consumers can leave their details behind and/or download a voucher. We can list how many (and which) end-consumers have shown interest in your products or services per shop. We can even track in-store buys, with a little assistance and data from your shops.
Engaged end-consumers (+15%)
Your participating shops may expect a spike in engagement. And that means an increase in active interactions with your brands' content. Expect to get much more (video)views, likes, and followers for your retailers' content and pages.
Widespread publications (90%)
We publish - for you - your organic free posts and paid social ads on the Facebook and Instagram pages of your shops. You know for sure your content is shared, published, and reaches the public via the social channels of your retailers.
Interested? Get your free demo now
Effective, efficient and easy marketing or advertising campaigns
How does hyper-local campaigning work?
You design it, we run it for you!
You want to professionalize Trade Marketing
As a trade or brand marketer, you want to:
- increase your brand awareness
- bring in new customers to your shops
More brand awareness + more traffic to the shops = more revenue for you both
Intensify and professionalize the marketing activities of your local stores without taking over their marketing.
This is where Embrosa comes in.
We publish your campaign on the social account of each and every shop
Embrosa publishes your marketing or advertising campaign hyper-locally on the social pages of your shops.
For this we use their @handle and social accounts, targeting end-consumers you desire around their shops.
You determine
- which shop participates in each campaign
- whether you support them with organic social posts and/or paid social ads
- how much media-budget you set aside per shop
- which target group should see your campaign
Shops stay in control and always have the final say-so
Local shop owners can opt-out from Ads and personalize organic posts using the Embrosa Marketing App on their mobile phone. They retain full control over their social accounts and are informed at every step of the process.
In our experience, due to the clear explanation and control-options, they are highly motivated to actively participate in your brand campaigns.
Our focus markets: Optical and Food
Embrosa is suitable for brands that sell their products through physical stores
Have a look at the experiences of our customers
Ine Massonet
Marketing Manager Europe | Rodenstock
"We supply Embrosa with a list of opticians that want to run our marketing campaign and they do all the work for us. From getting permission to publish the ads on the Facebook- and Instagram-page of the shop to delivering the final dashboard to us and our clients."
Harry Dickhoff
Professional Relations Manager | Bausch + Lomb Benelux
"We want to show our contact lens specialist that we truly are their partner. We bring new customers to their front door. And we have been doing just that with Embrosa by running lead-generation campaigns."
Raymond Scheffers
Manager Trade Marketing Netherlands | Delta Wines
"We wanted to raise brand awareness for our wine labels. When an end consumer walks into one of our wine shop, they should walk out with one of our wine brands. Embrosa helps us to reach this with running hyper-local paid social advertising campaigns."
Lisette Veldhuis
Sales Planning & Marketing Manager Benelux | Charmant Group
"We wanted to raise brand awareness for our eyewear brand ESPRIT locally around the shops that sell our brand. We rewarded opticians than bought our newest collection with a paid social adversing campaign. Creating a win-win for both of us."
What we actually do?
Our software + Our Team = Hyper-Local Marketing Magic
Content Library
Upload social media content and manage who can publish your campaign content
You design a campaign with your design agency.
You upload the content for your campaign to the Embrosa Content Library.
You set distribution rules: You decide who can see or share the content, when and in which language do you want them to receive the content?
We publish your campaign, on behalf of your brand, at your desired time, at the right channel, using the selected social accounts.
Connected & Engaged Shops
Invite your Shops to run hyper-local campaigns
You decide which shops you want to invite for your hyper-local campaign.
We reach out to those shops, on your behalf, and invite them to join in your brand campaign.
Shops give us permission to run your ads and publish your posts on their social media pages.
We keep your shops informed and engaged during the campaign and in between campaigns.
Personal & Local
Support from a highly engaged team
Our campaign manager is your dedicated point of contact, guiding you along every step of the campaign.
Our support employees speak the language of your shops. English, Dutch, French, German ... Pas de problème.
Our software makes running the campaign on the social pages of 500 shops in 10 languages a piece of cake.
Our AI-magic makes it possible to create a unique version of every post and every ad for every local shop.
What are we offering you?
Embrosa has something for everyone!
Hyper-local paid social media ad campaign
- Personalized brand campaign for local shop owners
- Advertised on Facebook and Instagram
- Reaching end-consumers
- Ads from the local shop-owner they know and trust
Check out our price range ->
Publish organic timeline posts and reels
- Your content on the organic feed of your shops
- Instagram and Facebook pages
- The process can be opt-in or opt-out
- Organic posts can be used with(out) campaigns
24/7/365 access to marketing content with the Embrosa App
- Your visuals&captions are uploaded to the App
- You can control expiry dates for branded content
- You decide which customers can access what content
Are you ready to reach more consumers?
Embrosa
We believe local shops are the beating heart of the local community. The variety of businesses creates liveliness, connection and a healthy buzz.
That's why, with everything we do, we make a positive impact on the world by helping local retailers and high streets flourish by encouraging consumers to shop locally. And in doing so, we preserve the quality of life in cities and villages.
By running hyper-local brand campaigns we align the interests of brands and local shops. The increase in brand awareness and traffic forms a win-win for both brands and local shop owners.
The Embrosa App offers local shops to manage their brand campaigns and stay in control. And we inspire the App users too with a healthy dose of marketing and content tips.
And with Embrosa Academy, we aim to increase the knowledge level of local shops about marketing. If we can make them more enthusiastic about marketing and it's effect, it benefits both brands and the shopowners temselves.
We are an international, remote, energetic, and creative team of geeks, marketers, content creators, and designers. We are Embrosa and we call ourselves The Embrosians!
For Brands
We publish your marketing campaign or advertising campaign on the social media accounts of your local shops. We increase your brand awareness and boost traffic to your shops.
- Social Media Content Library
- DAM-system for retailers
- Marketing App for retailers
- Hyper-local organic timeline posts
- Hyper-local paid social Ads
- Hyper-local campaigning
- Measure Return-on-Marketing-Investment of hyper-local campaigns
For Local Shops
We love your uniqueness, the way you bring boldness and color to local streets, and happiness to communities.
We support you, local entrepreneurs, all over the world in various ways; from training you through the Embrosa Academy, to supporting you with curating branded social media content through the Embrosa App, or bringing you ready-made brand campaigns from your suppliers.
Contact
[email protected]
+31 85 303 8686
Address
De Manufactuur
Kazernestraat 17
5928 NL Venlo
The Netherlands
Financial Details
VAT/BTW NL856363595B01
CoC/KvK 66026334
Bank NL83 KNAB 0255 3111 41
© 2023 Embrosa. All rights reserved.